Don’t Forget Your P!

Too often, companies point to promotions, or lack thereof, for lackluster sales and disappointing commercial success. “Oh, have you seen IUROUE? Their marketing is horrible! They have awful brand awareness and very bad advertising.” While it’s important to develop a robust promotional strategy and execution plan, many businesses – especially start-ups or those working within immature markets […]

Direct Mail is Not Dead

Incredibly, 205 billion email messages are sent per day – that’s almost 2.4 million emails sent every second! Email marketing, in particular, has experienced a renaissance of sorts with advent of smart phones and there’s no debating that it’s a very cheap way of reaching people quickly. But there’s also another way to boost your […]