Did you know that the majority of mobile marketers say they use video to build their user base. Why? People like to consume digital content. It works. There is tremendous value in video marketing: YouTube reaches more people between age 18 and 34 than any cable network. Videos are shared by viewers 1,200% more on […]
Building an Integrated Campaign
The core of a successful marketing campaign is a thorough and cohesive plan – from strategy to execution – you need to find the why, craft the way and deliver the wow. There are six steps to think through you as you prepare your next marketing campaign. We’ll walk you through what each step entails. […]
The Importance of Content Marketing
When most people think of marketing, they typically think about promotional marketing – how can you directly promote products and services to generate sales. Promotional marketing activities are important, but it’s equally important – especially if you are building up a reputation and brand – to pay attention to content marketing as well. Content marketing […]