- Mid-sized medical device company
- Mostly OEM business but initiating direct sales
- Engaged primarily in event marketing
- No formal marketing plan
$100M business seeking to grow to $500M by expanding direct sales activities and further developing acquired product line. Limited strategic marketing planning and segmentation. Limited demand generation activities. No sales enablement.
Completed market research and segmentation activities. Developed positioning and robust content marketing strategy. G3 Medical Marketing served in both a strategic capacity and managed execution. Delivered new marketing assets to meet needs across the sales funnel as well as targeted marketing presentation for sales enablement.