MARKETING INSIGHT


9 .27 2017

TOP 3 Things to DO NOW that the Show is Over!

A lot of med tech companies spend more than 50% of their marketing budgets on show and events. Make sure to get the most out of the few thousand dollars (or in some cases - hundreds of thousands of dollars) you spent.
8 .15 2017

Getting Started with Content Marketing

The concept is not a new one. Information needs vary across the sales funnel, and it's important to think about these needs *before you develop content. Build your pipeline and reach your target market with the right content at the right time
7 .4 2017

Agile Marketing is taking the B2B world by storm

Have you been hearing the words "agile marketing" in your professional circles yet? If not you can bet you soon will be - it's the latest marketing organization trend to hit forward thinking B2B companies.
6 .23 2015

8 Examples of Brilliant Healthcare Marketing

Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap.
12 .01 2014

Is data the key to trial recruitment? - Medical Marketing & Media Partner Forum

Healthcare leaders explore solutions to help resolve problems regarding the disparity of female representation and scarcity of subjects for clinical studies.

Research Drives Sales

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Any solution to a commercial challenge begins with market research. Don't jump into marketing execution (or worse yet, product development) without fully understanding the problem at hand, how to uniquely solve the problem and how to position the solution.

Direct Mail is Not Dead

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Because marketers have been increasingly relying on email – a mail piece landing on your prospect’s desk really stands out now.

3 Pitfalls of Customer Experience

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Research reveals a perception-reality disconnect between the experience that companies believe they deliver and the experience that customers actually have. Close the gap!

The Missing Puzzle Piece

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Companies want to jump right into tactical execution, without attention to the long-game – without considering the overall marketing strategy, specific goals or messaging. The result is a patchwork of marketing content that may fulfill an acute need, but that have little value or life beyond that need.

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