Experiential marketing is precisely what it sounds like: it’s about experience – presenting an opportunity for your target audience to experience your product or brand in a unique way. Ideally this experience will be something the consumer gladly partakes in, not something that feels like a sales pitch. This approach takes a lot of creativity […]

With a creative team, you might have some great marketing campaign ideas that you’re ready to jump into executing. As great as these ideas might be, the discovery phase is a crucial step before you get started on the campaign details. Even if you don’t have the time or resources for full blown market research, […]